Adriano Cruz

Adriano Cruz is a seasoned professional in brand management and business development, currently serving as a Senior Category Brand Manager at GMG since June 2021. In this role, Adriano focuses on brand strategy development and managing annual brand budgets for wholesale and multi-brand retail outlets. Prior experience includes positions as Category Brand Manager at Sport In Life Distribution, where responsibilities encompassed brand distribution strategies, account management, product launches, and business development across the GCC region. Adriano's extensive background also includes roles in event management and sales, notably with Dubai Desert Extreme, as well as store management at MegaSport. Academically, Adriano holds a postgraduate degree in Commercial and Sales Management from Coimbra Business School and a bachelor's degree in Tourism from the Instituto Politécnico de Beja, complemented by an ERASMUS experience in Lithuania.