Ghenwa El Zein

Ghenwa El Zein is a seasoned brand management and merchandising professional currently serving as the Brand Manager for Nike at GMG since December 2022. Ghenwa focuses on enhancing consumer experiences through strategic assortment planning and in-season business management within the One Nike Marketplace. Previously, Ghenwa held significant roles at Apparel Group as a Category Manager for TOMS and at adidas in various capacities, including Assortment Planning Manager for Emerging Markets and Senior Buying & Merchandising Manager for the LENA region. Ghenwa's early career includes roles at The Sultan Center, where expertise was developed in category management across multiple departments. Ghenwa holds a Bachelor's degree in Food Science & Management from the American University of Beirut.