Iris F.

Iris F. is a seasoned CRM specialist with extensive experience in digital retail and customer relationship management across various industries. Currently serving as a Senior CRM Specialist at GMG since October 2023, Iris focuses on major brands such as Under Armour and Nike. Prior experience includes an eCRM Executive role at Al-Futtaim, overseeing CRM functions for multiple well-known brands across seven markets from January 2021 to September 2023. Iris has also held positions as a Regional Marketing Executive at Al-Futtaim, a Group CRM Executive at Boutique 1 Group LLC, and a Marketing Coordinator, managing loyalty programs and customer databases for luxury brands. Early career roles included a Data Tele-Researcher at Biz Marketing and an IT Intern at Petrofac Emirates LLC. Iris holds a degree in Information Technology from Preston University.