Samrina Hilal

Samrina Hilal is an experienced marketing professional currently serving as the Marketing Communications Manager at GMG since March 2025. Previously, Samrina worked at Apparel Group from September 2022 to September 2025 as an Assistant Brand Manager in Marketing for Beauty & Fashion, where marketing strategies were developed and executed for brands like FOREST ESSENTIALS and NEW YORKER. In an earlier role at Apparel Group, Samrina served as Assistant Marketing Manager for Lifestyle Fashion Footwear, focusing on brands such as NINE WEST and HUSH PUPPIES. Other notable positions include Marketing Manager at MAD Hospitality Investments, Project Manager at JESMedia, and Communications Specialist at OMD UAE. Samrina's career began as a Junior Account Executive at Leo Burnett MENA, following an internship with the same company, specializing in client servicing for McDonald's. Samrina holds a Bachelor’s Degree in Mass Communication (Advertising) from the American University of Sharjah, earned between 2012 and 2016.