Carl Goyette

Carl Goyette is the current President & CEO of GURU Beverage Co. Prior to their current position, they were the Head of Marketing & Business Development at British American Tobacco from July 1998 to July 2014. In this role, they led a team of 35 marketing professionals and was responsible for brand and trade campaign activation, customer relationship management, media, marketing systems, consumer relations, and S&OP planning. Carl also developed and implemented group strategy as a member of the Canadian marketing leadership team. Prior to their role at British American Tobacco, Mr. Goyette was a Sales Representative at Molson Coors Canada from May 1998 to July 1998, where they were responsible for sales and merchandising.

Carl Goyette has a Bachelor of Business Administration (B.B.A.) from HEC Montréal in Marketing. Carl also has a Marketing Academy Programme from INSEAD, and an Innovations & Entrepreneurship from McGill University. Carl also has a Strategic Marketing Programme from IMD. Carl is also certified from the Canadian Ski Instructors' Alliance in Ski Instructor.

Luc Martin-Privat - VP, R&D & Innovation, Alexis Giguère - VP of Sales, Canada, and Ingy Sarraf - CFO & Corporate Secretary report to Carl Goyette.