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Yan Liu possesses strong expertise in procurement and commercial management, currently holding the position of Procurement Manager and previously serving as Commercial Manager at Juice Global Limited since October 2018. Additionally, Yan Liu has been actively involved with Juice UK since April 2017, taking on roles such as Procurement Manager, Commercial & Supply Coordinator, and Design Administration Manager. Yan Liu holds a Master's degree in Marketing from Coventry University, obtained between September 2013 and August 2014.
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Gusto Telecom Solutions Ltd - now trading as Juice UK was founded by Joylon Bennett in August 2012 with an ambition to be the biggest global manufacturer of mobile phone accessories. Following admirable persistence and an incredible drive to succeed, the Gusto brand was launched and by November 2012 it had secured its first retail order with John Lewis. Since this time Gusto has become a market leader in mobile phone accessories, having found an innovative and creative way of making power both interesting and engaging. Having just rebranded as Juice, the business has grown from strength-to strength Juice products are widely available across UK retail including WH Smith, Tesco, Sainsbury, Argos and on Very.co.uk and Amazon. Aggressive growth plans outside of the UK and an innovative pipeline of NPD makes for exciting times ahead.