James Cocking

Senior Marketing Manager, Brand Portfolios at GWA Group Limited

James Cocking has a diverse work experience spanning over several years. James started their career as a Senior Team Leader at Civic Video during their university studies, where they gained valuable skills in time management, leadership, and prioritization.

After that, James worked at Australian Associated Press (AAP) as a Marketing Assistant, where they gained initial experience in B2B digital communications strategy, brand development, and public relations. James then progressed to the role of Marketing Communications Executive at AAP's subsidiary, Medianet, where they focused on press release distribution, media monitoring, and database management.

James then joined Princess Cruises, where they took on progressively more senior roles. James worked as a Trade Marketing Coordinator, where they established new communication, event, and collateral strategies for showcasing Princess Cruises to travel agents. James was later promoted to Trade Marketing Executive, where they managed all trade marketing activities and also oversaw the online travel agent training program, Princess Academy. Eventually, James became the Trade Marketing Manager for Princess Cruises Australia and New Zealand, taking charge of strategy and execution for digital and offline communications to travel agents.

After leaving Princess Cruises, James worked at Winning Commercial as a Trade Marketing Manager. In this role, they were responsible for the company's marketing strategy, targeting developers, architects, cottage home builders, and designers. James collaborated closely with sales and consumer marketing teams to effectively communicate the Winning Commercial brand and generate new business.

James then moved on to Shriro Australia Pty Ltd, where they held multiple senior marketing roles. James began as the Commercial Marketing Manager for Shriro Commercial, focusing on providing comprehensive kitchen appliance solutions to residential builders, architects, and developers. James then became the Head of Marketing for the Appliance Division, leading the marketing strategy for various brands. Finally, James served as the Senior Marketing Manager for Seasonal & Appliances, overseeing marketing strategies for a range of consumer and commercial brands.

Currently, James Cocking is the Senior Marketing Manager for Brand Portfolios at GWA Group Limited, where they are responsible for driving brand strategy across all GWA brands, ensuring they are the preferred choice for bathroom, kitchen, and laundry products. James collaborates closely with various departments to bring the unique brands to life and executes brand campaigns, content, and messaging throughout the buyer journey. James' previous role at GWA Group Limited was as the Senior Brand Manager for Caroma, where they led and delivered marketing brand strategies for Caroma's consumer and commercial brands.

Overall, James Cocking's work experience demonstrates their expertise in brand strategy, marketing planning, team management, communication, and collaboration with internal and external stakeholders across different industries.

James Cocking attended Barker College from 2001 to 2006, completing their high school education. In 2007, they enrolled in the University of Technology Sydney and pursued a Bachelor of Business degree with a focus on Marketing. James successfully completed their degree in 2010. In 2012, James furthered their education at TAFE NSW and obtained a Certificate 1 in French, completing their studies in 2013.

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