Avalon Cassel

Avalon Cassel is a marketing specialist with diverse experience in marketing, communications, and coaching. Currently serving as a Marketing Specialist at GWS Tool Group since November 2022, Avalon has previously held marketing roles at Council for Educational Travel, USA, and Hope Network, where significant engagement growth on social media platforms was achieved. As a Figure Skating Coach at Southside Ice Arena, Avalon instructs a wide age range of students. Earlier career roles include a Communications Project Coordinator at Xtend and various internships in marketing and community relations. Avalon holds a Business Marketing degree from Cornerstone University and an Associate of Arts and Sciences from Kalamazoo Valley Community College.