James Montague

James Montague is the General Manager at Gym King since October 2021 and holds the position of Commercial Director as well. Prior to this, James founded James Montague Ltd in April 2021. With a background in various roles at Nike from 2007 to 2021, including General Manager Nike Football - UK / Ire and Senior Retail Brand Director - Global Basketball, James has extensive experience in the sports and retail industry. James also interned at IMG and Octagon, showcasing their well-rounded knowledge and expertise in athlete representation and sports management. James graduated from Loughborough University with a BSc Hons in Sports Science with Management in 2008.