Ashlee Byrne

eCommerce Executive at Gym+Coffee

Ashlee Byrne has a diverse range of work experience in various roles and industries. Currently, they work as an eCommerce Executive at Gym+Coffee, where they are responsible for the day-to-day running of four e-commerce Shopify websites and apps. Their duties include maintaining category accuracy, optimizing site search, enhancing product merchandising, and managing product launches and seasonal promotions. Ashlee also monitors and reports on conversion rates and AOV to improve online user experience. Additionally, Ashlee handles technical troubleshooting and project management for integrations, as well as content management and customization of liquid code.

Prior to their current role, Ashlee worked as a Digital Marketing Manager at The Naked Collective, an award-winning global functional beverage startup. Here, they developed and executed multi-market digital marketing strategies across various digital channels and websites. Ashlee was also responsible for content creation and calendar management for digital channels and the website. Before their promotion to Digital Marketing Manager, Ashlee served as a Digital Marketing Executive at the same company.

Ashlee also has experience at Holmestead Saddlery, where they worked as a Supervisor. Their responsibilities included leading a team, managing customer orders, providing digital customer service, and maintaining health standards during the COVID-19 closure. Ashlee contributed to digital marketing strategies, handled social media content and community management, and managed the e-commerce website. Ashlee was also involved in stock management, including training team members and making stock adjustments.

In addition, Ashlee had a role at the Central Bank of Ireland as part of the publishing team. Their responsibilities included launching marketing campaigns, collaborating with photographers, and creating digital assets for the website and social media channels.

Before that, Ashlee gained experience at Holmestead Saddlery as a Supervisor and Sales and Social Media Assistant. In these roles, they managed stock, contributed to digital marketing tasks, and implemented front-end changes to the website. Ashlee also maintained the e-commerce website, executed SEO tasks, and coordinated online auctions. Ashlee provided customer service both in-person and over the phone.

Earlier in their career, Ashlee worked as a Rider and Groom at Quantum Equestrian Centre and as a Summer Camp Counselor at Stewarts Sport Centre.

Overall, Ashlee Byrne has demonstrated ability in digital marketing, e-commerce management, content creation, project management, and customer service across various industries.

Ashlee Byrne completed their education chronologically as follows:

1. From 2010 to 2015, they attended Colaiste Chiarain and obtained their Leaving Certificate.

2. In 2015, they enrolled at Dunboyne College of Further Education. Ashlee completed a QQI Level 5 course in Pre-University Business Studies, which lasted until 2016.

3. From 2016 to 2020, Ashlee studied at Maynooth University. Ashlee earned a Bachelor of Business Administration (BBA) degree with a specialization in Marketing.

In addition to their formal education, Ashlee also obtained various certifications. These include:

- In April 2020, they completed "The Fundamentals of Digital Marketing" certification from Google.

- In May 2016, they received the "Pre University Business Studies Level 5" certification from Quality and Qualifications Ireland (QQI).

- In November 2022, Ashlee obtained the "Certified Digital Marketing Associate - UX & Web Design Track" certification from the Digital Marketing Institute.

- In January 2022, they completed certifications in "Inbound Marketing," "Social Media Marketing," "Digital Advertising," and "SEO" from HubSpot Academy.

- In April 2020, they acquired the "Google Analytics For Beginners" certification from Google.

It is important to note that no assumptions should be made beyond the provided information.

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