Benjamin Gray is a seasoned marketing professional with extensive experience in customer lifecycle management and campaign execution. Currently serving as a Senior Customer Lifecycle Specialist at Gymshark since July 2021, Benjamin excels in strategic planning and audience segmentation, utilizing platforms such as mParticle and Braze to enhance customer engagement. Previously, in roles at SMRS, Benjamin managed high-profile client portfolios, developing successful marketing strategies that consistently exceeded performance metrics. Prior experience includes various positions at Sue Ryder and St Ann's Hospice, as well as a foundational education in Marketing and Business from The Manchester Metropolitan University.
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