H World International
Melanie Bethke is an experienced professional in the travel and hospitality industry, currently serving as Director of Online Travel Distribution at H World International since November 2021. Prior to this role, Melanie held the positions of Senior Manager OTA Distribution and Director of Sales Leisure at GCH Hotel Group, where tenure spanned from March 2020 to October 2021 and December 2012 to December 2018, respectively. Earlier in Melanie's career, roles included Key-Account-Manager Leisure and Area Sales Manager Leisure North at GCH Hotel Group. Melanie holds a Diplom- Betriebswirt (BA) in Hotellerie/Gastronomie from WAK Wirtschaftsakademie Lübeck, completed from 2000 to 2004.
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H World International
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H World International combines the strengths of seasoned brands with international hotel expertise. The company is represented in Europe, the Middle East, India and Africa, as well as in the Asia-Pacific region, and is advancing expansion with a balanced blend of lease, management, and franchise hotels. Nine unique brands are united under the umbrella of H Rewards – the consumer-focused and simple booking platform and unique loyalty program with more than 218 million members worldwide.