Karin Liu

Karin Liu is a multifaceted marketing and project management professional currently serving as Creator Coordinator at Handshake and as a Digital Marketing Project Manager under contract with TikTok. With experience leading the Creator Program at Handshake and managing content production, Karin has successfully onboarded over 110 content creators and overseen the creation of more than 330 short-form videos weekly. Additionally, roles at UC Berkeley's Business Careers in Entertainment Club and various consulting positions have honed Karin's expertise in digital marketing strategies for notable clients like Dolby Laboratories and DoorDash. An education in Business Administration and Cognitive Science from the University of California, Berkeley complements an extensive background in fostering brand growth and engagement across multiple platforms.