Walter Gómez

Paid Media Specialist at Habi

Walter Gómez has a diverse work experience in various marketing and digital media roles. Walter began their career at INSSA as an Analyst of Marketing from February 2016 to January 2018. Walter then worked at Zona Producciones as a Promoter of Events and a Consultant of Digital Marketing Strategies from January 2015 to March 2018. Walter then joined Cáceres y Ferro Finca Raíz S.A as a Senior Marketing Analyst, where they executed real estate promotion plans and implemented marketing strategies from March 2018 to December 2018. After that, they worked at Colliers International as a Marketing Coordinator, responsible for coordinating marketing activities from December 2018 to December 2020. At the same company, they also held the role of Marketing Analyst from July 2019 to December 2019. Walter then joined BlackSip as a Digital Media Specialist from July 2021 to August 2022, and later transitioned to the role of Customer Success Specialist from August 2022 to November 2022. Currently, Walter is working at Habi as a Paid Media Specialist, focusing on achieving MQL's with cost efficiency and impacting CAC and lead growth using various platforms such as Google Ads, Meta Ads, TikTok Ads, Bing Ads, Skai, and Segment (CDP).

Walter Gómez has a comprehensive education history in the field of marketing and advertising. In 2016, they enrolled in Fundación Universitaria Panamericana and completed a degree in Profesional en Mercadeo y Publicidad, focusing on advertising and marketing. Walter pursued further education from 2020 to 2021 at Universidad EAN, where they obtained a Diplomado in Marketing Digital & E-Commerce, specializing in digital marketing and e-commerce strategies.

Additionally, Walter Gómez has obtained several certifications to enhance their skills and knowledge. Walter received a Búsqueda de Google Ads certification from Google in December 2021, along with certifications in Display de Google Ads, Principios Fundamentales de SEO from Semrush, and Shopping de Google Ads. Walter also completed certifications in Video de Google Ads and TikTok for Business from their respective institutions in the obtained months of December 2021 and August 2023. Furthermore, they hold an EF SET Certificate from EF International Language Centers, obtained in July 2023.

It is worth mentioning that while Walter Gómez has listed Google Analytics as a certification, no specific obtained month or year is provided, so it is unclear when they acquired this certification.

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Timeline

  • Paid Media Specialist

    November, 2022 - present