Allison Bochman

Allison Bochman is a Digital Marketing Manager at Habitat Clothes To Live In since June 2023, bringing extensive experience in ecommerce and digital marketing from previous roles at Fit & Fresh Inc. as Category Marketing Manager, Reebok as Category Ecommerce Manager, and Rafi Nova as Digital/Ecommerce Merchandiser. With a Bachelor of Science in Fashion/Apparel Design from Framingham State University, Allison has developed skills in managing marketing budgets, coordinating marketing campaigns, overseeing product photography, and collaborating across teams for product launches. Additional experience includes product management and merchandising roles at The Rockport Company, NIC+ZOE, and internships with Bennett and Company and Nordstrom, showcasing a robust background in fashion marketing and ecommerce strategies.