Bernadette Powers

Bernadette Powers, MBA, serves as the Director of North America Marketing Campaigns & Operations at Hach since January 2025, focusing on marketing operations and campaign execution to enhance e-commerce revenue and lead generation. Prior to this role, Bernadette held several key positions at X-Rite, including Commercial Director for North America Consumer Products and Materials, where leadership of a technical sales team took place, and Director of Services for The Americas, emphasizing customer investment in post-purchase services. Additional roles at X-Rite involved global business development, marketing consultancy, and product launch strategy execution. Earlier experience includes academic roles as a Professor of Graduate Marketing Studies at Davenport University and various marketing positions across companies like Checkpoint Systems, Oki Data Americas Inc., and DexYP, where significant contributions to marketing strategies, product positioning, and market intelligence were made. Bernadette holds an MBA in Marketing from Philadelphia University and a B.B.A. from Saint Joseph's University.