Claudia Baumann

Claudia Baumann is an experienced marketing professional currently serving as the Marketing Manager for ANZ at Hach since August 2021, where responsibilities include leading the marketing strategy for Municipal and Industrial Markets and driving demand generation and eCommerce growth. Previous roles include Head of Global Marketing Communications at Zehnder Group International AG, where strategic communication initiatives were developed across EMEA and NA regions, and Marketing Manager France at ROTEX, where a shift from traditional to digital marketing channels was pioneered. Claudia possesses a strong educational background with an Executive Education in Digital Marketing Analytics from MIT Sloan School of Management, a Master's in Marketing Management from EM Strasbourg Business School, and a Bachelor of Commerce in Business Administration.