Adriana Lopez

Adriana Lopez is a seasoned professional with extensive experience in marketing and business engagement. Currently serving as a Business Engagement Specialist at Hacienda CDC since January 2017, Adriana manages the Portland Mercado Entrepreneurship program, overseeing over 100 participants through four bilingual boot camps annually, coordinating speakers, logistics, and course materials. Prior experience at Avon from July 2011 to April 2016 includes roles such as Senior Marketing Brand Planner, where Adriana led integrated branding campaigns and achieved a 15% increase in sales for a Lycra launch, along with responsibilities in marketing category planning and analysis for various product lines in Mexico and Central America. Adriana holds a Bachelor's degree in Marketing and Administration and a Graduate Specialization in Public Relations and Advertising from Universidad Panamericana.