Hacienda Community Development Corp. (CDC)
Adriana Lopez is a seasoned professional with extensive experience in marketing and business engagement. Currently serving as a Business Engagement Specialist at Hacienda CDC since January 2017, Adriana manages the Portland Mercado Entrepreneurship program, overseeing over 100 participants through four bilingual boot camps annually, coordinating speakers, logistics, and course materials. Prior experience at Avon from July 2011 to April 2016 includes roles such as Senior Marketing Brand Planner, where Adriana led integrated branding campaigns and achieved a 15% increase in sales for a Lycra launch, along with responsibilities in marketing category planning and analysis for various product lines in Mexico and Central America. Adriana holds a Bachelor's degree in Marketing and Administration and a Graduate Specialization in Public Relations and Advertising from Universidad Panamericana.
Hacienda Community Development Corp. (CDC)
Hacienda CDC is a Latino-led Community Development Corporation that strengthens families by providing affordable housing, homeownership support, economic advancement and educational opportunities. Hacienda CDC was formed in 1992 to provide necessary housing and supportive services in a low-income, predominantly Latino community. At that time, NE Portland’s Cully neighborhood was home to the largest Latino population in Oregon. From there, Hacienda has built housing communities on four vacant lots and renovated one run-down apartment complex – a former hotbed of drug activity and prostitution – in the Cully neighborhood, creating 325 units of community-centered affordable rental housing. Hacienda has also developed communities in North Portland and a farm worker development in Molalla, OR for a grand total of 381 housing units. We provide safe, stable homes for over 1600 individuals each year, and over half of those individuals are children. Hacienda has since expanded its reach, embracing a holistic approach to development and serving Latinos throughout Portland with programs in Community Economic Development, Homeownership Support, Financial Coaching and Youth & Family Support Services. We have grown to become Oregon’s largest Latino-led, Latino-serving housing organization and remain a trusted name in the Latino population. As Portland’s Latino population has grown rapidly, Hacienda continues building capacity to offer our bicultural services to Latinos and other low-income families throughout the Portland metropolitan area.