Sallie Daniels

Sallie Daniels is an experienced account manager currently with Häfele Australia since August 2022. Prior roles include category manager positions at Lincoln Sentry Pty. Ltd (March 2021 - August 2022) and Independent Hardware Group (December 2016 - March 2021), where responsibilities encompassed management of hand tools, safety products, and power tool categories for major brands. Previous experience includes a category manager role at Mitre 10 Australia Pty Ltd, category buyer at International Cleaning Solutions Group, and a buyer/store manager position at Suri Interiors Furniture and Homewares, showcasing a strong background in sourcing, product development, and retail management. Early career experience involved category coordination and assistance roles within the Mitre 10 group. Educational background includes completion of Year 12 at Parkdale Secondary College.