Hagen
Pieter Boven is an experienced business leader with a strong background in strategic partnerships and business development within the food and beverage industry. Currently serving as Director of Business & Product Development at The Hagen Project since October 2023, Pieter previously held the role of Director of Franchise & Strategic Partnerships at Frites Atelier, focusing on growth and partnership strategies across Western Europe and the Middle East. With substantial experience at Nestlé and Starbucks, Pieter has successfully integrated Out of Home coffee solutions, led cross-functional teams, and developed relationships to enhance market presence in EMEA. Prior roles also include Commercial Director for De Boer in the Middle East and various operational management positions at Compass Group. Pieter holds a Bachelor of Hotel Administration from Hotelschool The Hague and completed an Executive Education Program in Negotiation and Leadership at Harvard Law School in 2015.
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Hagen
We are Hagen: A Danish brand born out of Copenhagen and founded in London. Our roots are firmly grounded in the values and traditions of our homeland, Denmark. While it may be one of the smallest counties in the world, the Danish influence reach far beyond its borders. For centuries, the Danes have travelled the globe in search of inspiring food, designs, and culture – and we at Hagen live this ethos. We set out to deliver Danish speciality coffee sustainably. Much like a Danish fairy tale; we travel far and wide across the world’s coffee regions, returning with a fresh perspective on exceptional craft and coffee experiences – or as we like to serve it, kaffe. Like the Danes of old, we believe in doing things properly. We may not be able to grow our own coffee, but we seek out the best beans, refine every process, and serve each cup with care and precision. This commitment to excellence is our DNA.