Haglöfs
Clara Tronet Guillon has a diverse work experience spanning various industries and roles. In their most recent position at Haglöfs, they serve as the Global Head of Marketing, leading the trade marketing team and being a member of the Marketing Leadership Team. Prior to this, they were the Senior Seasonal Campaign Manager at the same company, responsible for seasonal campaign strategy and implementation.
Before joining Haglöfs, Clara worked at The Absolut Company as the Global Brand Director for Innovation and New Ventures, where they managed different innovation projects and launched brands in multiple countries. Clara also founded Liquids & Cookies, where they worked as a consultant in brand, concept, business, and sales development.
Clara has held various other positions throughout their career, including roles at FRESH Nordaq, Ladurée Paris, Premium Coffee / Nespresso Pro, E Saether AB, Moët Hennessy, and Ekonomernas Dagar 2004. Clara'sresponsibilities in these roles have included concept development, marketing strategy, sales management, franchise relations, and brand management.
Clara Tronet Guillon earned a Magisterexamen i företagsekonomi degree from Stockholm University between 2000 and 2004. Additionally, they obtained certifications in Sustainability Fundamentals from the Sustainable Fashion Academy (SFA) in 2022 and in the L.O. Smith Digital Leadership Program from Stellar Capacity in 2021.
Haglöfs
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Haglöfs comes from Sweden, a country of extreme weather and extensive landscape. Where rolling lowlands and running rivers give way to thick forests and snow-capped mountains. A place where the outdoors isn’t just a far-off place, it’s in the fabric of the brands culture and community. Haglöfs explore with curiosity and a commitment to creating gear that will support anyone, anywhere on their outdoor adventure - from walking through the forest to reaching the peak of a mountain. An attitude of innovation is at the core of Haglöfs’ history. The brand was founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. A carpenter by trade, Wiktor was determined to create a backpack that would withstand the necessary journeys through the country, no matter the conditions. From humble beginnings, Haglöfs’ story evolved, and so did the offerings. Seeking constant progress, Haglöfs have ventured into new territory, creating technical designs that set a new standard in craftsmanship and committing to do what can be done to ensure that the outdoors will still be there for future generations to explore. The brand pioneered a new standard for perfection, but, like Wiktor, never stops innovating.