Haglöfs
Josefin Sahlin is a seasoned professional with extensive experience in communications and marketing. Currently serving as CRM & Content Manager at Haglöfs AB since June 2021, Josefin has previously held roles including Project Manager & Account Director CRM at Wunderman Thompson and Digital & Social Media Manager at Ford Motor Company. Early career milestones include a Social Media Manager position at Publicis.Sapient Nordics, alongside strategic consulting roles at HHGS HandelsMarketing AB. Josefin began in the banking sector as a Bank Teller at FOREX Bank and gained customer service experience as a Roller Coaster Operator at Liseberg AB. Educational qualifications include a Bachelor’s Degree in Communications, PR, and media studies from the University of Gothenburg, with additional studies at Stockholm University and Berghs School of Communication.
Haglöfs
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Haglöfs comes from Sweden, a country of extreme weather and extensive landscape. Where rolling lowlands and running rivers give way to thick forests and snow-capped mountains. A place where the outdoors isn’t just a far-off place, it’s in the fabric of the brands culture and community. Haglöfs explore with curiosity and a commitment to creating gear that will support anyone, anywhere on their outdoor adventure - from walking through the forest to reaching the peak of a mountain. An attitude of innovation is at the core of Haglöfs’ history. The brand was founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. A carpenter by trade, Wiktor was determined to create a backpack that would withstand the necessary journeys through the country, no matter the conditions. From humble beginnings, Haglöfs’ story evolved, and so did the offerings. Seeking constant progress, Haglöfs have ventured into new territory, creating technical designs that set a new standard in craftsmanship and committing to do what can be done to ensure that the outdoors will still be there for future generations to explore. The brand pioneered a new standard for perfection, but, like Wiktor, never stops innovating.