Li Snell is an experienced E-commerce Development & Operations Lead at Haglöfs, with over 8 years in the outdoor industry. They founded Gatuplan in 2012, focusing on showcasing upcoming artists through pop-up events in Stockholm, emphasizing communication, project management, and marketing. Previously, Li held various roles at Haglöfs, including E-commerce Specialist, where they enhanced consumer experiences and improved user engagement. Li has pursued multiple degrees, including a Bachelor's in Media and Communication Studies and is currently studying E-commerce and Sustainability at IHM Business School.
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