Crystal Zhong

Crystal Zhong's work experience begins in 2011 when they worked as an Account Executive at Ketchum Public Relations. Crystal'sresponsibilities included corporate and brand communications planning and execution, as well as PR event support for clients such as P&G, Fedex, Ferragamo, and Zhenai. Crystal held this position until July 2014.

From October 2014 to April 2016, Crystal worked as a PR Manager at Dossen International Group.

Starting in May 2016, Crystal served as the Global Communications Manager for Alibaba Digital Media and Entertainment Group. During their time there, they successfully managed a crisis PR project involving accusations made by a tier-1 Indian media outlet against Alibaba. Through effective media relationship communication skills, Crystal handled the incident in a low-key manner, preventing further negative coverage.

In December 2020, Crystal joined 美的集团 (HAI ROBOTICS) as a Brand Manager. Crystal currently holds this position.

Crystal Zhong completed a Bachelor of Arts (B.A.) degree in English (Cultural and Media Studies) from Guangdong University of Foreign Studies between 2007 and 2011. Crystal later pursued a Master's degree in Advanced Marketing Management at Lancaster University from 2019 to 2020.