Eero Laitila

Senior Product Manager at Haiilo

Eero Laitila has a strong background in product management and development. Currently, they work as a Product Owner at Haiilo, where they lead a cross-functional team in the development of internal communication and employee advocacy platforms. In their role, Eero is responsible for building and executing the product roadmap and improving stakeholder communication.

Prior to their current position, Eero worked at Aller Media Oy as a Product Manager, where they facilitated a cross-functional team in the development and performance of digital media brands. Eero was responsible for the flagship product, seiska.fi, which is the largest entertainment-focused news media site in Finland. Additionally, Eero was a Product Owner for Aller Media's digital media services, collaborating closely with business owners and IT to enhance user experience on platforms such as Seiska.fi and Idealista.

Before joining Aller Media Oy, Eero worked at Netwheels Oy as a Product Owner for Autotie.fi, an automobile trading web platform. Eero was involved in planning the development roadmap for the service and setting business goals and commercial solutions. Eero also held positions such as Development & Content Manager and Digital Planner at Autotie.fi, where they focused on customer experience, content planning, and service execution.

Early in their career, Eero worked as a Marketing Planner at SolarCleantec, where they designed and executed marketing strategies for the company's first product. Eero also gained experience in communications and marketing communications as a trainee at UPM Raflatac, where they coordinated various tasks such as readership surveys, internet content updates, and brochure production.

Overall, Eero Laitila has a diverse background in product management, marketing, and communications across different industries. Eero has demonstrated strong leadership skills and a track record of successfully driving product development and enhancing user experience.

Eero Laitila earned a Master's Degree in Marketing (MScBA) from the University of Tampere from 2009 to 2014. During the same period, they also pursued a minor subject program in Corporate Communication at Tampere University of Technology. Before that, Eero Laitila completed their Finnish matriculation exam at Jyväskylän Lyseon lukio from 2004 to 2007, with passes in English, German, Swedish, Finnish, History, Social studies, and Mathematics.

In addition to their formal education, Eero Laitila also obtained several certifications. In 2017, they became a Certified Scrum Product Owner from the Scrum Alliance. Furthermore, in 2015, Eero Laitila achieved certifications such as Google Analytics certified individual, Google Video Advertising certified individual, and Google AdWords certified individual from Google.

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