Keiichiro Yagino

Keiichiro Yagino is an experienced corporate officer and director in the sports data and technology sector, currently serving as a Director and Corporate Officer at Datastadium since April 2020. With a strong background in corporate planning, Yagino has held the position of Corporate Planning Director at HAKUHODO DY Media Partners since April 2010, focusing on the sports and entertainment departments. Prior to this role, Yagino worked as a Senior Researcher at the Institute of Media Environment, where notable works included analyses on media and advertising trends, particularly around the Super Bowl. Yagino also served as Business Development Director for online video media, collaborating with major broadcasting companies and content holders to enhance the Video-AD market in Japan. Previous experience includes strategic marketing planning at Hakuhodo and product marketing at Sony.