Spencer Peterson

Spencer Peterson has a diverse work experience spanning over a decade. Starting in 2008, they worked as a Business Analyst at Granada Advisors, where they managed various business consulting engagements and developed custom software add-ins for clients.

In 2011, Spencer joined Adobe as a Marketing Analyst, collaborating with software engineers to develop algorithms and processes for lead routing. Spencer also created and managed multiple lead nurture programs and automated reporting and data analysis with Visual Basic for Applications.

From 2012 to 2013, they had a role at Amazon as a Brand Specialist and Business Intelligence Analyst. During this time, they significantly grew a multi-million dollar brand and managed various ecommerce activities, including SEO, pricing, and inventory management. Additionally, they served as a business intelligence analyst for the Sports category and managed a multi-million dollar manufacturer on the platform.

From 2013 to 2014, Spencer worked as a Software Engineer and Product Manager at One Click Retail, where they developed new Excel-based and Web-based products and implemented auto-categorization algorithms.

Starting in 2015, they joined Podium and held multiple roles, including Software Engineer, Product Manager, and Head of Growth. In these positions, they led development efforts for a lead gen tool, developed machine learning models, and oversaw the company's product features related to reporting and analytics capabilities.

From 2017 to 2020, Spencer worked at Azaria as a Co-Owner, President, and Advisor. During this time, they played a key role in the company's growth and strategic decision-making.

In 2020, Spencer founded their own B2B SaaS startup, Swaid, where they raised funding, built and sold the initial product, and acquired beta customers.

Currently, they serve as the Chief Technology Officer at HALDA, starting in 2021.

Overall, Spencer Peterson has demonstrated a strong background in technology, product management, analytics, and business development throughout their career.

Spencer Peterson obtained a Bachelor of Science degree in Accounting from Brigham Young University from 2004 to 2011. In addition to their formal education, Spencer has also obtained several certifications in various data-related courses. These certifications include Statistical Inference, Reproducible Research, Exploratory Data Analysis, Getting and Cleaning Data, R Programming, and The Data Scientist's Toolbox. These certifications were obtained from Coursera Course Certificates and Coursera Verified Certificates between the years 2015 and 2016.