Asim Masood

Asim Masood is a seasoned professional with extensive experience in engineering and quality assurance within the food and retail industries, currently serving as Head of Engineering at Haleeb Foods Limited since July 2014. Expertise includes planning and leading factory operations to optimize safety, production, and compliance with quality standards. Previously held roles at METRO Cash & Carry Pakistan included Senior Manager of Quality Assurance and Senior Production Manager, where responsibilities encompassed managing quality systems, training teams, and implementing process improvements. Early career experience includes a Technical Manager position at Bang & Olufsen, focusing on service distribution and technical support. Asim holds a BSC in Electronics Engineering from The Islamia University of Bahawalpur.