Diana Petrova

Diana Petrova is an accomplished finance professional with extensive experience in category finance management and business leadership, currently serving as Category Finance Manager at Haleon since December 2018. Diana has played a vital role as a trusted finance partner in the Global Respiratory portfolio, valued over £700m, by developing robust business cases for innovation projects and driving the success of major global brands. Previous roles at GSK included leading the Balkans operations and financial oversight across six countries, contributing to significant turnover and market strategy execution for power brands. Diana's academic credentials include a CFA charterholder designation and advanced degrees in finance from the University of National and World Economy, complemented by international management training at Pforzheim University.