Laila Hesham

Laila Hesham is an accomplished marketing professional with extensive experience in brand management across various sectors, including pharmaceuticals and cosmetics. Currently serving as the Regional Senior Brand Manager for Panadol at Haleon since November 2021, Laila has successfully led strategies that significantly increased market share and brand awareness. Previous roles include Brand Manager for Sensodyne, where Laila reversed market decline, and Brand Manager at L'Oréal, achieving substantial growth for Vichy. Additional experience includes strategic brand development at Evyap, insightful market research at Nielsen, and early exposure to branding as a Brand Ambassador at Philip Morris International. Laila holds a Bachelor's degree in Pharmacy and Biotechnology from the German University in Cairo.