Sara Williams

Sara Williams is an accomplished marketing professional with extensive experience in brand management and innovation across diverse industries. Currently serving as the Innovation Manager for Advil at Haleon since July 2022, Sara oversees the strategic development of the Advil innovation pipeline. Previously, as Brand Manager for Expert Pain at GSK, Sara focused on enhancing healthcare professional engagement and implementing strategic digital campaigns. Sara's expertise includes leading Centrum innovation for the Americas and LATAM during tenure at GSK, as well as significant roles at Nestlé Nutrition North America and Ferrero, where Sara executed integrated media campaigns and managed product pipelines. Early career experience includes brand management at Avon Products, assistant product management at Pfizer, and a compliance analyst role at American Express. Educational qualifications include an MBA in Marketing from NYU Stern School of Business and a Bachelor of Arts in English Language and Literature from the University of Minnesota.