Alyssa Heffley

Alyssa Heffley has extensive experience in member engagement, marketing, and event coordination across various organizations. Currently serving as Member Engagement lead at Halftime since January 2017, Alyssa played a pivotal role in developing the Member Engagement experience for Thousandfold, a network initiated in November 2022. Prior roles at Halftime include Programs & Marketing Manager, where Alyssa oversaw a rebranding initiative and strategic marketing plans, and Events & Marketing Coordinator, managing around 25 events annually. Previous experience includes marketing and communication roles at Grace Bridge and The Master Cares Foundation, an account service intern position at The Marketing Arm, and various internship roles enhancing organizational operations. Alyssa holds a BA in Communication & Information Sciences with a focus on Advertising from The University of Alabama.