Anniek Snijders

Anniek Snijders has a diverse work experience spanning multiple industries. Anniek started their career in the hospitality industry by working as a Food & Beverage Employee at the Balmoral Hotel in 2008. In 2011, Anniek completed an internship at the Divisional Office of Starwood Hotels & Resorts, where they supported the Communications Team of the Sales & Marketing department.

Anniek then transitioned into the FMCG industry, joining JACOBS DOUWE EGBERTS in 2013 as an Account Manager Professional NL. Anniek later became a Channel Marketing Specialist, responsible for overseeing marketing strategies for specific distribution channels.

In 2019, Anniek moved to Hallmark Benelux, where they took on various roles. Anniek started as a Shopper Marketeer and later became the Trade Marketing Lead. Currently, Anniek serves as the Chapter Lead Performance Marketing, where they oversee and leads the performance marketing efforts of the company.

Anniek Snijders completed their Bachelor in Business Administration with a focus on Hospitality at Hotelschool The Hague from 2007 to 2011. Anniek then pursued a Master's degree in Marketing at Vrije Universiteit Amsterdam (VU Amsterdam) from 2011 to 2013.