Louise Wirring

E-commerce Lead at Hallmark CE

Louise Wirring has a diverse work experience spanning multiple industries. Louise started their career in 2008 as a Cashier at Albert Heijn Appingedam before moving on to various roles at AKO Schiphol, where they worked as a Salesperson from 2012 to 2015. Following that, they had an internship at Unilever, where they focused on brand building and development for home care. Louise then joined Unilever as a Shopper and Customer Marketing Specialist, focusing on promotions, loyalty, and website management for Cup-a-Soup.

After working at Unilever, Louise joined bol.com in 2017 and held several roles including Brand Specialist Wonen, Sr. Product Specialist Verlichting, Sr. Customer Journey Specialist Verlichting & Woonaccessoires, and Sr. Customer Journey Specialist Home Interior. Their responsibilities involved optimizing the customer journey, content, and promotions for various shops on the bol.com platform, including lighting, home decoration, and home interior.

In 2022, Louise joined America Today as an Interim Marketing Manager and E-commerce Manager. Here, they worked on the marketing calendar, process, and designs for America Today and Coolcat, focusing on online channels such as webshops, social media, and advertisements.

Currently, Louise is working at Hallmark CE as a CRO Lead and E-commerce Lead.

Louise Wirring obtained a Bachelor of Science (BSc) degree in Psychology from Leiden University from 2011 to 2014. Louise then pursued a Master of Science (MSc) in Economic and Consumer Psychology from Universiteit Leiden from 2014 to 2015. Prior to their university education, they completed their VWO at Fivelcollege Delfzijl/ Alfa College Groningen from 2005 to 2011, specializing in profiles of Economics & Society and Culture & Society. In 2014, they briefly attended ISCTE - Instituto Universitário de Lisboa, but no specific degree or field of study information was provided for that period.

Links

Previous companies

bol.com logo
Ahold Delhaize logo
Unilever logo

Timeline

  • E-commerce Lead

    December, 2023 - present

  • CRO Lead

    June, 2023