Cheryl Grimley

Senior Vice President Advertising Sales And Integrated Partnerships at Crown Media Family Networks

Cheryl Grimley has had a successful career in advertising sales and integrated partnerships. Cheryl worked at Hallmark Media from 2012 to the present, starting as Vice President and eventually being promoted to Senior Vice President. In their role, Cheryl increased the visibility and brand of CMF Networks on the West Coast and drove double-digit growth in advertising sales for seven consecutive years. Cheryl created and marketed innovative integrated partnership opportunities, resulting in multi-million-dollar profit and increased brand awareness for the networks and advertising partners. Prior to their time at Hallmark Media, Cheryl worked at Viacom International Media Networks from 2001 to 2012. During their tenure, they held various positions including Director of New Business Development and Account Executive. Cheryl fostered long-term partner relationships, managed major studio accounts, and negotiated profitable deals, contributing to significant growth for the company.

Cheryl Grimley holds a Master of Business Administration (MBA) degree from USC Marshall School of Business. Their Bachelor of Arts (BA) degree in Political Science was obtained from UCLA. No specific start or end years were provided for either of their educational experiences.

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