Julia Rao

Julia Rao, MBA has a diverse and extensive work experience in finance and consulting. JULIA has held various senior leadership roles in multiple companies, including Hallmark Media, True Blue Insights LLC, Guitar Center, National Geographic Partners, 3net, and Discovery Inc.

In their most recent role as the Senior Vice President of Finance at Hallmark Media, Julia partnered with the Executive Leadership Team and internal stakeholders to develop and execute strategic financial initiatives that drove business goals and optimized bottom-line growth.

Prior to that, Julia worked as the Principal at True Blue Insights LLC, where they assessed client financial status, clarified business goals, and developed strategies to achieve organizational objectives.

JULIA also served as the Vice President and Division Chief Financial Officer at Guitar Center, where they managed divisional revenues of $350M+ across 230 retail stores. In addition to overseeing financial functions, Julia was responsible for identifying operational efficiencies and supporting top-line growth and bottom-line profitability.

Julia has also held positions at DC SCORES, National Geographic Partners, 3net, and Discovery Inc, where they gained valuable experience in financial planning, analysis, and management.

Overall, Julia Rao's work experience showcases their expertise in finance, strategic planning, and business consulting.

Julia Rao has an MBA degree in Finance & Marketing from the University of Maryland - Robert H. Smith School of Business. JULIA also holds a Bachelor of Science (B.S.) degree in Finance from the same institution. In 2017, Julia obtained a Professional Certificate in Leadership & Strategic Management from Cornell University.