Natalie Vandergast

Natalie Vandergast has a strong background in marketing and brand management. Natalie began their career in 1999 at Warner Home Video, where they quickly advanced to the role of Senior Marketing Analyst. After this, they joined Sony Pictures Home Entertainment as a Marketing Manager and was later promoted to Assistant Marketing Manager. In 2004, Natalie became the Director of Marketing at WPT Enterprises, Inc., where they developed and executed global marketing strategies for a television production company. Following this, they worked at Genius Products as Director of Marketing - Family, overseeing the marketing strategy for various family brands. Natalie then moved on to Vivendi Entertainment as the Executive Director of Brand Marketing & Partner Relations, managing an $80MM Family Entertainment business and consulting on brand identity and release strategies. Natalie continued their marketing career at Gaiam Vivendi Entertainment as the Executive Director of Marketing, where they absorbed $30MM in additional business and oversaw $50MM Family & TV business lines. Natalie then joined Cinedigm as the Executive Director of Marketing, leading marketing teams during a merger and expanding responsibilities to include management of a $5MM Digital Aggregation business. Currently, they are working at Crown Media Family Networks as the Vice President of Consumer Products, overseeing the distribution of Hallmark content, managing the new Hallmark Publishing business, and implementing an anti-piracy strategy.

Natalie Vandergast completed their Bachelor of Arts (B.A.) degree in Media & Society at the University of California, Berkeley from 1994 to 1998.