Sabrina Wiewel

Sabrina Wiewel is chief operating officer of Hallmark Media. She is based in the company’s Studio City headquarters and reports to President & CEO, Wonya Lucas.

Wiewel assumes all responsibility for Hallmark Media’s corporate strategy and business development, as well as leadership of the company’s non-cable business units, including international, home entertainment, and licensing. In addition, she leads the teams responsible for the company’s technology and ops areas such as tech operations, SVOD, and IT.

Prior to joining the company, Wiewel served as executive vice president, chief administrative officer of Hallmark, Hallmark Media’s parent company. In this role, she oversaw a variety of corporate and operational functions including corporate brand reputation, public relations, corporate communication, global licensing, sustainability, government affairs and diversity & inclusion, as well as areas that support the employee experience such as compensation and benefits, employee relations, and talent development.

Prior to this, she served as Hallmark’s senior vice president of customer development, accountable for contract negotiations with the key customers and the distribution of the company’s products through a network of 50,000 rooftops in the United States and through digital solutions. Before joining Hallmark, Wiewel worked in a variety of executive leadership roles at H&R Block and was ultimately elevated to serve as president, overseeing all U.S. operations for the company.

Wiewel holds a bachelor's degree in communications and marketing from Central Missouri State University.