Jenny Kennedy

Jenny Kennedy is a seasoned professional in media strategy and promotion, currently serving as Senior Manager of Brand Multiplatform Media Strategy at Hallmark Media since March 2019. In this role, Jenny develops promotional plans for original movie premieres, researches target audiences, and monitors ratings across multiple networks. Previous experience includes a Media Planner position at Disney/ABC Television Group, where responsibilities involved supervising live coverage and managing synergy requests, as well as earlier roles in production coordination and account management. Jenny's career began with freelance coordination for major networks like NBC and MTV, complemented by a Bachelor of Liberal Arts and Sciences in Journalism and Mass Communication from the University of Wisconsin-Milwaukee.