Beth Heirigs (Gibson) has extensive experience in data analytics and marketing, currently serving as a Data Analytics Manager at Hallmark Cards since November 2017, where responsibilities include supporting data analytics for Hallmark Gold Crown stores and mentoring a team of analysts. Prior roles at Hallmark included Senior Category Analyst positions focused on sales and customer analytics across various product lines and retail channels. Before Hallmark, Beth worked at Intouch Solutions overseeing reporting for pharmaceutical clients and at Penton Media managing online marketing strategies for multiple B2B publications. Early career experience includes a position as an Assistant Marketing Coordinator at Live Nation. Beth holds a degree in Communications with a focus on Advertising and Marketing from Pittsburg State University and has completed additional coursework at Johnson County Community College.
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