Cc Starkweather

CC (Charlotte) Starkweather has extensive experience in business strategy and product management, currently serving as a Business Strategist at Hallmark Cards since July 2011. In this role, CC translates data insights into actionable strategies, recommends approaches for the greeting card business, and validates analyses with stakeholders, influencing revenue between $400-$600MM annually across over 20 major programs. Prior experience includes positions as an Associate Product Manager at Bayer HealthCare and various roles at the Sunflower Group and PlattForm Advertising. CC holds a degree in Journalism, Advertising, and Strategic Communications from The University of Kansas, earned between 2000 and 2004.