Michael Benike

Michael Benike serves as the Digital Analytics Director at Hallmark Cards, a position held since May 2017, with concurrent roles spanning senior management in marketing and data analytics for Amazon North America. Notable achievements include orchestrating a 23% increase in advertising revenue while reducing spend, driving $5M in new-to-brand sales, and leading a revenue increase for the Cards category despite significant market challenges. Prior experience includes founding Benike Enterprises LLC, where strategic digital consulting was provided, and roles in project management and IT at Cargill and Louis Dreyfus Commodities. Michael holds a Bachelor of Business Administration degree in Management Information Systems from Kansas State University.