Hallmark Health Care Solutions
McKenzie Curran Lake is a seasoned marketing professional with extensive experience in performance marketing and demand generation within the healthcare sector. Currently serving as the Director of Performance Marketing and Demand Generation at Hallmark - Healthcare Workforce Technology since January 2024, McKenzie previously held the position of Director of Growth Marketing at Ovia Health, where responsibilities included executing integrated campaigns and collaborating with cross-functional teams. McKenzie's experience also encompasses demand generation strategies at athenahealth, where email and omni-channel initiatives significantly contributed to lead generation and pipeline growth. Early career roles include marketing management at Press Ganey and World Congress, along with experience in recruitment and professional development at Angels Healthcare Companies. McKenzie earned a Bachelor of Arts in Communication and Media Studies from Stonehill College in 2013.
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Hallmark Health Care Solutions
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Hallmark Health Care Solutions (HHCS) is a healthcare consulting and technology firm headquartered in New York. Each of our experienced executive team members bring an average of 20+ years in IT, nursing, process engineering, finance, and health care. Designated as one of the top 15% fastest growing Fortune 5000 companies in the U.S., Hallmark has conducted hundreds of engagements for hundreds of client locations throughout the nation, including some of the biggest names in the healthcare sector. In the past decade, we have collectively delivered tens of millions of dollars in cost savings and revenue gains to our clients, thanks to our best-in-class workforce and compensation management technologies paired with strategic consulting.