McKenzie Curran Lake

McKenzie Curran Lake is a seasoned marketing professional with extensive experience in performance marketing and demand generation within the healthcare sector. Currently serving as the Director of Performance Marketing and Demand Generation at Hallmark - Healthcare Workforce Technology since January 2024, McKenzie previously held the position of Director of Growth Marketing at Ovia Health, where responsibilities included executing integrated campaigns and collaborating with cross-functional teams. McKenzie's experience also encompasses demand generation strategies at athenahealth, where email and omni-channel initiatives significantly contributed to lead generation and pipeline growth. Early career roles include marketing management at Press Ganey and World Congress, along with experience in recruitment and professional development at Angels Healthcare Companies. McKenzie earned a Bachelor of Arts in Communication and Media Studies from Stonehill College in 2013.