Hoby Rajaosafara

Hoby Rajaosafara has a diverse work experience spanning over several years. Hoby'smost recent role was as the Head of Marketing & Growth at Hamilton Apps, starting in November 2022. Prior to that, they served as the Head of CRM at Veternity from May 2021 to October 2022, where they played a key role in the digital transformation and growth strategy using Salesforce B2B and B2C. Hoby also worked as the Head of Digital Marketing at Business Lab from October 2018 to December 2020, supporting clients in their B2C digital marketing policies and optimizing customer journeys. Earlier in their career, Hoby held the position of Head of E-commerce at XL AIRWAYS FRANCE from July 2015 to September 2018, where they managed a large digital sales budget, optimized the e-commerce conversion funnel, and defined a multi-lever acquisition policy. Hoby also had a similar role at Air Madagascar, leading the digital transformation and creating their e-commerce unit from April 2013 to June 2015. In addition, Hoby worked as a Financial Controller at Bolloré Group from October 1996 to April 1998 and as a Customer Relation Manager at Bouygues Telecom in 1996. Overall, Hoby Rajaosafara has extensive experience in marketing, CRM, digital transformation, and e-commerce, with proven success in driving growth and optimizing customer experiences.

Hoby Rajaosafara completed an Executive Master in Data Strategy from MediaSchool Executive Education in the years 2017-2018. The degree focused on data project management, predictive marketing, and customers and prospects data segmentation. In 2014, Hoby earned a Certificate in Digital project management from Conservatoire National des Arts et Métiers, with a field of study in project management and acquisition strategy. Hoby'seducation history also includes a Business School Diploma from Meaux Marne La Vallée Business School, which they obtained between 1993 and 1996, specializing in management.