Hamilton Beach Brands
Kendall New is an accomplished digital marketing professional with extensive experience in managing multi-million dollar advertising budgets and developing effective ad strategies. Currently serving as an Analytics & Amazon Advertising Specialist at Hamilton Beach Brands Inc., Kendall is responsible for overseeing ad strategy and agency relationships for significant annual spending. Previous roles include Digital Marketing Manager and Digital Marketing Specialist at Bonfire.com, where Kendall successfully scaled ad expenditures and created profitable campaigns across various platforms. Earlier experience includes serving as a Sr. SEO & PPC Associate at NetSearch Direct, and as a Restaurant Marketing Director at Chick-fil-A, showcasing a strong foundation in digital marketing and customer engagement. Kendall holds a Bachelor's degree in Business Administration with a focus on Marketing from James Madison University.
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Hamilton Beach Brands
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Until sometime in the 1980s the company's products were marketed under the brand name "Hamilton Beach Scovill", reflecting a merger that occurred in the 1940s.