Seth Lichtman

Seth Lichtman has a diverse work experience in various marketing roles. Seth began their career as a Business Analyst Intern at Kraft Foods in 1996. Seth then worked as a Senior Business Analyst at Reebok International from 1997 to 2000. Afterwards, they served as a Business Analyst/Consultant at The Reference from 2000 to 2001.

From 2001 to 2005, Seth worked at The Holmes Group, where they held multiple roles including Manager of Business Analysis, Manager of New Product Development/Senior Product Manager, and Director of Marketing. In these positions, they managed financial aspects of a $255 million business, grew market share in various categories, and developed financial tools for analysis and decision-making.

Following their time at The Holmes Group, Seth joined Jarden Consumer Solutions in 2005 as the Director of Marketing. Seth led a team responsible for the strategy and profitability of kitchen appliances under multiple brand names. Their responsibilities included product development, brand management, packaging, website development, market research, and negotiation of costs.

In 2007, Seth transitioned to Hamilton Beach Brands Inc. as the Group Marketing Manager, overseeing the coffee and beverage appliance business. Seth later became the Director of Marketing, where they provided strategic direction, managed P&L responsibility for over $100 million in revenue, led brand marketing campaigns, and engaged in corporate strategic planning and sales presentations to major customers.

Overall, Seth Lichtman has demonstrated expertise in marketing strategy, financial analysis, product development, and brand management throughout their career.

Seth Lichtman pursued their education, starting in 1981 at the University of Massachusetts Amherst. Seth completed their Bachelor's degree in Economics in 1985. Later, from 1995 to 1997, Seth attended the D'Amore-McKim School of Business at Northeastern University and obtained their Master's in Business Administration (MBA). Their MBA focused on Marketing and Finance.