Wendy Reid

Head Of Global Licensing And Strategic Partnerships, North America, Brazil And Apac/emea at Hamilton Beach Brands

Wendy Reid has a diverse work experience spanning various industries. Wendy began their career in 2002 as a Research Manager at Paradigm Genetics, a startup biotechnology company. After that, they worked as a Neuroscientist/Post-Doctoral Fellow/Adjunct Professor at Virginia Commonwealth University from 2008 to 2010. In 2010, they joined VCU Innovation Gateway as a Technology/Intellectual Property and Licensing Manager. Here, they managed a portfolio of technologies and patents, evaluated their feasibility and marketability, and developed intellectual property and commercialization strategies. In 2011, they became the CEO of Media Dominion, where they served till 2014. Currently, they hold the position of Head of Global Licensing and Strategic Partnerships at Hamilton Beach Brands Inc. In this role, they manage all licensed consumer products, is responsible for full P&L, and leads negotiations to find new strategic partner opportunities globally.

Wendy Reid has a Bachelor's degree in Biochemistry and Molecular Biology, with a minor in Business Administration, from North Carolina State University. Wendy then went on to complete their Ph.D. in Neuroscience at Virginia Commonwealth University in 2008. Following that, Wendy Reid pursued an MBA at the Virginia Commonwealth University - School of Business from 2011 to 2012.

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