Marisa Fraimow

Marisa Fraimow currently serves as the Marketing Director, Technology Solutions at Hamilton Lane since June 2021, leading B2B marketing strategy for a data and analytics platform. Responsibilities include collaborating with product, sales, and customer success teams to enhance software visibility across digital channels, executing lead generation and brand awareness campaigns, and implementing a tech partner marketing program. Previously, at Hamilton Lane, Marisa held the title of Marketing Manager focusing on alternative investments software. Marisa's experience includes serving as Communications Manager at Acreage Holdings, where integrated communications strategies were developed for the legal cannabis market, and roles at FTI Consulting as Senior Consultant and Consultant, where multi-channel campaigns and PR strategies were executed for global firms. Educational qualifications include an MBA from The Johns Hopkins University - Carey Business School and a BA from Penn State University in Communication Arts and Sciences.