Liesbeth Schaafsma

Liesbeth Schaafsma serves as the General Manager of Hamiplant, a key player in the plant trade industry within the Dutch Flower Group, responsible for P&L management of approximately 300 million euros in sales and overseeing 300 employees. Prior experience includes roles as Manager Sales & Operations and Manager Support and Transformation at Jumbo Supermarkten, VP of Store Operations at Albert Heijn, and Vice President Operations and Franchise at Ahold Delhaize, where responsibilities encompassed sales, operational leadership, and business transformation across numerous stores. Liesbeth has also held significant positions at Berenschot and Randstad, contributing expertise in change management and operational excellence. Academic credentials include a Master's degree in Organizational Psychology from Leiden University and executive education from Nijenrode University.