Nimisha Lodhia

Nimisha Lodhia currently serves as the Digital Trading Manager at Hamleys of London, a position held since November 2025. Previously, Nimisha worked as the Online Trading Manager at Harvey Nichols, where responsibilities included managing digital sales and coordinating online trading calendars. Prior roles include Assistant Trading Manager positions at Selfridges and Harrods, focusing on trade analysis and driving digital sales performance. Early career experience includes time as an Assistant Website Merchandiser and an Allocator at Selfridges, a Senior Sales Assistant at TOPSHOP TOPMAN, and a PR Intern at Wingfield PR. Nimisha holds a BA(hons) in Fashion Management from Nottingham Trent University and a Foundation degree in Design and Applied Arts from Loughborough University.